In the current era, no one could deny the domination of online shopping. E-commerce and retail packaging has witnessed great popularity during the lockdown period. Both the Ecommerce and retail packaging are used to protect your product, However they have too many differences.
The growth of the commerce packaging industry is going to increase globally at 16.9% from the year 2021 to 2030 with an annual revenue of USD 235.8 billion. Nevertheless, does it lower the retail packaging’s importance? Not at all.
Let us explore the topic to understand it further and draw an actual difference between e-commerce packaging and retail packaging.
In simple words, e-commerce packaging is the packaging used for the shipment of goods purchased through online platforms. It holds a wide range of packaging solutions (such as mailer boxes & shipping boxes) for the transportation of your products from the company’s warehouse to the customer’s doorstep. The protective packaging should not just be effortless to deliver but also durable enough to keep the product safe from any sort of damage.
E-commerce packaging enhances the customer’s experience. The box usually carries the product, the cushioning factors, sealing tape, and some inserts for example discount cards. Packaging interacts with the customer even before the product. Hence, it is vital to order eye-catching packages for your product, going to make a mark in the market.
E-commerce packaging offers great benefits to the company, some of which are mentioned below:
E-commerce packaging could be used as a tool to boost customer loyalty. Most of the small-scale brands consider it a burden, although it’s a healthy investment that not only reduces the company’s costs but also saves marketing expenditures. Online brands could also use eco-friendly packaging solutions to make themselves prominent among their competitors. The utilization of natural raw materials for packaging purposes builds a strong brand status, ultimately moving the company toward the road of progression. The packaging is used to reduce the delivery time and make a positive impression on the customers with its amazing protection.
Retail packaging is the packaging of a product placed on the shelves of a retail store in the market. Such type of packaging usually carries a fantastic combination of great aesthetics and inspiring design. The packaging is projected to impress the customers who purchase the product from the brand’s store. Retail packaging usually comprises information including the product’s ingredients and the manufacturing as well as the expiry date.
Retail packages are designed to create a relationship between the brand and the consumers. They are not only responsible for the product’s safety but also hold superb material, bright color combinations, and many other factors imposing the customer decision move in the company’s favor. It is a marketing strategy used for the growth and profitability of the company.
Retail packaging has its own set of following benefits:
Retail packaging is used as a barrier between the product and the bag used to carry it. It is utilized as a great cushion while making the product pass through the shipment procedures. The use of eco-friendly retail packaging boxes could make the product hold a distinctive position in the market while being advantageous for nature. Retail packaging holds a direct impact on company sales.
What is the major difference between e-commerce packaging and retail packaging?
The difference between both is very basic and that is about the functionality of the package itself. Retail packaging is done to impress the customers while e-commerce packaging is used to protect the product during the delivery phase.
Retail packaging is created to target the aesthetic sense of the customers and make the product appealing for the customers visiting the brand store while e-commerce packaging is all about robustness and reliability.
Retail packages could be large while being on the store shelves but the e-commerce packaging aims to hold small packages for reducing the shipping cost.
Retail packages offer attention-grabbing graphics to impress potential buyers while e-commerce packages use limited graphics and neutral colors.
Retail packages hold consistent boxes while the e-commerce packages could be customized by giving a personal touch.
While operating in a highly competitive marketplace, it has become very difficult to choose the best packaging for the product without getting any professional help.
Custom Box agency, being an expert packaging company, could efficiently understand your brand requirements and provide innovative retail as well as e-commerce packaging solutions to build your brand reputation.