![How to Create PR Packages [6 Easy Ways]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MTIiIGhlaWdodD0iMzQxIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+)
In the modern online era, social media collaboration between brands & influencers is becoming more common. Sending out PR packages to influencers is an effective way for companies & brands to increase recognition among people.
74% of people believe word of mouth is an important factor in purchasing decisions. Jamie Turner, a leading authority on marketing who has worked with AT&T, Coca-Cola, Motorola, and CNN, considers word of mouth the #1 way people make choices about brands.
In this article, we are going to discuss what PR packages are & how they can increase awareness for your brand.
A PR package, also known as a PR box, is a gift from brands to influencers. It’s filled with items that the brand hopes will catch the influencer’s attention & encourage them to share the products with their followers. It is a marketing tool for companies to get their brand noticed by a larger audience. Although influencers are the main receivers, PR packages can also be sent to potential business partners, clients, journalists, & media personalities for brand endorsements.
Here are the 6 things which you can consider before making a PR Package for the Influencers:
Creative packaging is the secret to a memorable first impression and unboxing experience. Packaging that displays your brand name, logo, & colors strengthens your brand image & shows influencers that you’ve put effort into presentation.
Influencers are likely to share your PR package if it’s unique & eye-catching. You can also use custom pr boxes to make your PR packages stand out. You don’t need to go all out with the design, colors, images, & text can also play help you to make the unboxing experience better . A simple, visually appealing PR package can still make a big impact. If influencers like the look of the PR package before they even open it, they’re more likely to share it on social media through an unboxing video.
Pr Package Unboxing videos are great for brand exposure on social media. They’re more engaging than still images because they involve the influencers and their followers. When influencers make unboxing videos, they take their followers on a visual journey. It feels like the audience is opening the PR package with the influencer. It’s a fun and effective way to get your brand noticed. Influencers are more likely to share unboxing posts about your products if the packaging is appealing.
Customizing each PR package strengthens the bond between your brand & influencer. Nowadays, there are a lot of brands sending their products to different influencers for brand & product endorsement.
But what can you do to make your brand a unique exception?
When giving out the same set of products to different creators, make your approach “influencer-specific”
Show respect for all influencers by keeping in mind their likes when making PR packaging. This will show creators that you value their time & emotions, not just the brand boost they offer. For instance, if you’re sending hair care products, make sure each influencer gets the product best suited for his/her skin & hair type.
Your influencer-specific approach will help you make more connections with other creators in the future, for sure!
Adding Personalized notes can help you to make a connection with your favourite influencer. You can make your products stand out, by adding personalized and handwritten notes to PR packaging. This can help build relationships with influencers & create a positive reputation.
Consider the following when writing personalized notes to the creator:
There’s a higher chance of receiving a positive review if your product is easier to understand & use.
Here are some of the simple ideas make the offer more attractive by providing influencers with a unique code to share. Offering a discount with no conditions attached is a kind gesture. The secret to success with this strategy is to send out products that truly thrill your influencers & their followers. If your product is relevant, influencers might view the promotional codes as an added perk.
Creators often receive a multitude of products from various brands & companies. This can make it challenging for them to understand and explain each product’s unique features and applications.
What can you do to make your product more easily explained on social media?
You can provide a “media kit” also known as a “press kit” to the influencer to whom you are sending products.
This kit has details about your brand & products. It can also include guides on how to use the items in the PR package. This kit helps creators explain the product more freely & skillfully, sharing information about your product.
Reaching out to various influencers & managing everything yourself can be difficult. However, by choosing the right platform, you can send PR packages to them easily & can increase your brand engagement.
When it comes to PR items, Box Agency provides you with unique packaging. We offer excellent quality, beautifully crafted custom packaging. Visit us at https://boxagency.co/. Our team is eager to help you design the ideal custom packaging for your brand.
![How Tall is A Box of Cereal? [Cereal Box Dimensions]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzMDAiIGhlaWdodD0iMTk1Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIj48YW5pbWF0ZSBhdHRyaWJ1dGVOYW1lPSJmaWxsIiB2YWx1ZXM9InJnYmEoMTUzLDE1MywxNTMsMC41KTtyZ2JhKDE1MywxNTMsMTUzLDAuMSk7cmdiYSgxNTMsMTUzLDE1MywwLjUpIiBkdXI9IjJzIiByZXBlYXRDb3VudD0iaW5kZWZpbml0ZSIgLz48L3JlY3Q+PC9zdmc+)
