Creative and sustainable lip gloss packaging is an essential marketing tool for presenting your brand in the best possible way. To grab the customer’s attention and maintain the element of attractiveness, brands put great effort into introducing something new.
Lip gloss is a popular product used by people daily, so its packaging should reflect your creativity and brand identity.
What Is Lip Gloss Packaging?
Lip gloss packaging is designed to protect and preserve lip balms and lip glosses. These are made from premium quality materials to save the image of your brand. Scratches, damage, and poor-quality packaging can ruin the product and leave a bad impression which only disappoints the customer. Therefore, lip gloss brands pay attention to the packaging while displaying or selling. We gather the list of top lip gloss packaging brands and unique packaging ideas to give you a better understanding of it.
9 Lip Gloss Packaging Designs Used by Famous Cosmetics Brands
There is a list of famous cosmetic brands that design creative and sustainable lipgloss packaging to maintain the popularity and attractiveness of their brand:
1. Fenty Beauty by Rihanna
Fenty Beauty is a renowned cosmetic brand created by pop icon Rihanna. It has loyal following not only because of its range of products but also for its creative packaging. Its lip gloss packaging is lightweight, compact, and stylish made from cardboard and paperboard in different colors, shapes, and sizes to provide a snug fit.
The packaging features sleek, professional, and minimalist Fenty beauty packaging designs with an emphasis on bold colors.
They choose a tuck-end box style to present their lip glosses to the customers. Their transparent packaging allows customers to easily find their desired colors and provide a visual representation of the product. The drawer box style with custom inserts and compartments keeps lip balms intact from each other and ensures safe shipping and handling.
Their packaging styles and colors are setting new standards in the beauty and packaging industry as it is influencing other brands’ packaging too. It allows the brand’s commitment to versatility and allows the customers to feel valued.
2. Kylie Cosmetics
Kylie Cosmetics is a leading cosmetic brand owned by Kylie Jenner, which provides vegan, sulfate-free, parabel-free, and dermatologically tested lip shades, and lip colors. Its lip gloss packaging is glittery and colorful with bold colored lips printed on it, portraying the creativity and beauty of lip gloss. These are made from cardboard and rigid material with a magnetic flap that keeps the palette tightly shut to ensure safe handling and shipping.
The packaging of Kylie cosmetics is vibrant and trendy, emphasizing its sleek and compact design that holds different lip glosses in one palette.
These are available in tuck-end box style to provide a convenient and safe opening. The window box style allows the customers to see the product without opening the packaging.
Their packaging allows custom cuts, brand logos, and slogans for branding and boosting the business.
3. Charlotte Tilbury
Charlotte Tilbury is a famous cosmetic and skincare company owned by a British makeup artist. Their brand is highly conscious about recycling the product’s packaging to maintain sustainability and reduce landfills. Their packaging is made from rigid material to provide a premium and luxurious feel. They are famous for providing a glittery and sparkly appearance with a fuller pout.
Their lip gloss packaging sets the standard of creativity high as they design their boxes with color labels on the top flaps of the box and do hot stamping with gold foil.
These are available in reverse tuck box style to provide extra protection during shipping and handling. The box features an extra die-cut slit on the bottom flap of the box which allows it to stand on without falling over. They also facilitate rigid drawer boxes in shiny pink colors to grab the attention of potential buyers.
Charlotte Tilbury forced the customers to buy their products with their magical and luxurious packaging. They are serving looks with functionality.
4. Anastasia Beverly Hills
Anastasia Beverly Hills was founded by Anastasia Soare, a globally claimed and fastest-growing brand in the beauty industry. These are made from cardboard and rigid board material to provide eco-friendly packaging meeting the demand of eco-conscious customers.
The packaging design is a visual representation of a minimalist yet sophisticated outlook. These are available in signature black and chrome colors to give the lipglosses an elegant and attractive appearance.
Anastasia Beverly Hills lip glosses are available in tuck-end boxes with gold stamping to bring creativity and attractiveness. The transparent window box style lets the customers look into the product before making a purchase.
The packaging features the iconic butterfly logo, bringing the element of femininity. The minimalist approach highlights the brand’s artistry and focuses on the lip gloss shades themselves.
5. Kevyn Aucoin
Kevyn Aucoin is a popular cosmetic brand owned by an American artist. The vision of the brand is to make people happy by giving them the ultimate pleasure of being beautiful. The lip gloss packaging provided by Kevyn Aucoin is made of cardboard and rigid board to meet the standards of creativity and sustainability.
The packaging is designed with vibrant and attractive colors leaving a long-lasting impression.
Kevyn Aucoin lip glosses are available in straight tuck end box style with gold foil stamping for a perfect finish and enhanced look. These packagings are luxurious and practical for easy unboxing.
4 Unique Lip Gloss Packaging Ideas
There are plenty of eco-friendly and luxurious cosmetic packaging idea that you can choose from for your brand. A few of them are mentioned below:
1. Vintage-Inspired Tins
Vintage-inspired tin packaging for lip gloss is made from durable and lightweight tinplates. They offer vintage aesthetics with a smooth and glossy coating. These tins were popular in the 60s and 70s which is why they are specially designed for old people to bring back the memories of the old days. They are designed to preserve the quality and flavor of lip balms packed inside. A must-have for teenage girls, old people, and ladies of different age groups.
2. Whimsical Lip Gloss Packaging
Whimsical Lip Gloss Packaging is made from plastic, glass, and tinplate material to ensure extra protection of the product. These packaging are a combination of playful and imaginative designs which are perfect for youthful and creative customers. Designed with illustrations of unicorns and fairies using pastel hues and glittery colors to provide a magical and noticeable vibe.
3. Custom Lip Gloss Boxes
Custom boxes for lip glosses are made from kraft, cardboard, and corrugated material which is eco-friendly and durable. They can be customized in different colors, shapes, and sizes to appeal to the target customers. These are easy to assemble, secure, and flexible packaging that can be shipped easily. Custom taglines, logos, and slogans can be added to their smooth surface.
4. Sustainable Options
Sustainable options are made from eco-friendly materials like kraft and cardboard to reduce environmental impacts. These packages also feature recycled glass and plastics which are durable and recyclable. Labels can be added that your packaging is made from eco-friendly materials using minimal designs to reduce waste.
Why Do Lip Gloss Need Custom Packaging?
Custom Lip gloss packaging is needed because it serves as a marketing tool. They are designed with eye-catching colors, branding elements, and product details to grab customers’ attention on retail shelves. Custom lip gloss packaging can be customized in different colors, styles, and shapes, ensuring convenience for customers. Modern printing and finishing can be done for extra protection.
Which Lip Gloss Packaging is Eco-Friendly?
Custom Lip Gloss Boxes are eco-friendly packaging are they are made from kraft, corrugated, and cardboard material. These materials decompose after a certain time under particular conditions to reduce the landfills. These materials are extracted from natural resources and the ink we use for their printing is also either soy-based or water-based to fulfill the requirements of eco-conscious customers.
Which Packaging is best for Shipping Lip Gloss?
Tuck-end boxes and drawer-style boxes are best for shipping lip glosses as they protect them from damage and breakage. They are lightweight, easy to assemble, and compact designs that can reduce the shipping cost. They can be customized with logos and slogans for branding. Custom inserts and compartments can be added for extra protection.
Where to get Customized Lip Gloss Packaging?
Box Agency is the right choice to get customized and high-quality lip gloss packaging. They offer eco-friendly, sustainable, and creative designs to grab customer attention. They offer modern and trendy finishing options to provide visual appeal to your packaging. You can choose different shapes, sizes, and colors that go with your brand’s theme and reflect your personality.
