Packaging plays an imperative role in making a product prominent on the retail store’s shelves. Most brands use cardboard boxes to deliver their premium products, but cardboard packaging with no description on its top lacks the power to catch the customer’s attention in a world full of eye-catching unboxing videos.
A unique box design gives your product a competitive advantage and makes it stand distinctive in the market. An attractive packaging makes the brand recognized, efficiently protects the product, and offers customers all the important information about the product. In this article, we will discuss unique box design ideas for small businesses followed by the things that matter in the product packaging.
15 Unique Box Design Ideas for Packaging
Following are 15 unique box ideas to help you choose the one that best suits your product:
1. Simple Minimal Packaging
Minimalistic packaging offers products a simple yet attractive outlook for potential buyers. The packaging makes the customers focus on the products instead of paying attention to the box design. The packaging design perfectly knows how to keep the product safe during tough shipping procedures. The creative idea gives all the essential information regarding the product and keeps the customers hooked on the unique shape.
2. Use Custom Labels & Stickers
Give your box a professional outlook with customized labels and stickers. This allows the brands to experiment with the shape of the box while keeping the customers attached to their product with the use of custom labels and stickers. The brands could order the stickers in any shape depending on their requirements to make the target audience aware of the product specifications. They enhance the brand reputation in the competitive market to boost the product sales volume.
3. Tell a Story through your Brand Packaging
The product packaging should be designed to make people aware of the reasons involved in the brand building. The box style and creative design should efficiently explain the brand story. The customers should know your priorities and the benefits you are trying to give to your customers through the product. The creative packaging should focus on the product specifications and offer ease to the consumer’s purpose.
4. Keep Sustainability in Mind
Never compromise on the quality of packaging materials. The brands should prefer eco-friendly packaging alternatives for keeping the environment safe from hazardous substances. Packaging manufacturers should hold a closer check on sustainability to depict the brand as socially responsible and earn a great reputation in the market. The biodegradable packaging options are quite affordable and could be customized in any shape or style depending upon the brand requirements.
5. Use Perforated Die Cut & Window Patching Designs
Have you ever thought about what is perforated packaging? Perforated die cuts are a creative way of making your products stand out and offer them an exceptional presentation to impress the target audience. These are designed to properly hold the electronic or food items.
The brand could also choose window patching in packaging, allowing the customers to have a look at the product residing inside the box. The packaging is specifically ordered to give customers the convenience of the product’s outlook, helping them to make the right decision. The brand could order windows of any size, but the shape or size of the window should not ruin the packaging design.
6. Use Bold Colors & Patterns
Use a bold and bright color palette to add some fun factor to your boring product packaging. Interesting patterns and bright color contrast hold great attraction for the target customers. These are mostly designed for kids-oriented products to make them eye-catching and attractive to children belonging to different age groups. Brands could also use distinct patterns including polka dots, stripes, etc. to make the product stand distinctive in the competitive market.
7. Make it Promotional & Gift Worthy
The brands could use custom gift packaging to give customers an amazing unboxing experience. This is specifically designed to make the consumers feel special about their bonding with the brand. Brands that pay special attention to customer satisfaction eventually earn a great reputation in the market for their incredible customer care behavior. The brands could also order the unique promotional packaging of their dreams by discussing their requirements with the packaging manufacturers.
8. Sleeve & Shoulder Neck Style for Boxes
Give customers a close feel of your premium product by making it available for look and smell tests using the sleeve and shoulder neck pacxkaging. This type of packaging is mostly used for soaps and jewellery ietms. This is quite a cost-efficient packaging idea brands utilize to store the product and present it incredibly in the competitive market. The brands could also order shoulder neck rigid boxes to offer their product a luxurious outlook. This is quite effortless to customize using high-quality printing techniques and finishing methods.
9. Use Creative Box Photography Styles
The box photography style operates as an amazing game changer for brands striving to make their online platform successful. The change in angles gives products the much-needed presentation. Customers hold great love for visually appealing products, therefore never underestimate the power of photography. Put your product box in distinct styles to achieve the profitability progression you always dreamt of.
10. Use Embossing & Debossing on the Boxes
Embossing and debossing are the most popular finishing techniques brands are using to give their product packaging an elevated or depressed outlook. Both techniques are utilized to give your product packaging a luxurious touch and make the artwork, images, text, etc. prominent on the shelves of retail stores. These are expensive but efficiently boost the product sales volume.
11. Seal Up your Box with Branded Stickers
The brands could also choose branded stickers for properly sealing up the product boxes. These stickers could be customized in any shape or size depending on the box dimensions and the product needs. Such types of stickers usually hold an adhesive tape on its back to stick onto the box. They are designed following the brand color scheme to validate the product’s authenticity and keep it safe during transit.
12. Use Packaging Inserts for your Boxes
There are two types of inserts brands are using in their product packaging. Box inserts are mostly used to keep the products fixed in their specified space, ultimately enhancing their presentation in the competitive market. Then comes the custom packaging inserts which the brands could use to augment their reputation in a row full of its rivals. Packaging inserts include discount cards, thank you cards, tissue papers, etc.
13. Go with a Limited & Premium Box Design
The brands could choose a premium box design to give their product a royal outlook. Such type of packaging is usually manufactured using premium packaging materials for high-end products. These are usually the limited-edition products or the promotional packaging ordered to give brands temporary hype in the market. This makes the product noticed in the market, fulfilling the brand’s marketing goals. Distinct printing and finishing methods could be used to enhance the product presentation on retail or online platforms.
14. Provide an Unboxing Experience
Make your customers feel special about their connection with your brand by offering them an amazing unboxing experience. Packaging is as important as the quality of the product to grab the maximum market share and let the customers enjoy your product even before its use. Packaging is the first thing that interacts with the potential buyers. Therefore, put great efforts into making it a memorable one for worthy customers to boost the profitability ratios.
15. Illustration-based designs
Illustration-based designs give the visual description of the products using text, images, artwork design, or attractive color contrast. The use of this modern technique always works great for brands wishing to be the flag-bearers of creativity and exclusivity. This is an intelligent way of giving your products an outstanding presentation in the competitive marketplace.
Things Matter in Box Packaging Designs
Following are the things brands should take great care of while ordering a creative packaging design idea:
· Box Must Protect the Product
The box should be durable enough to protect the product during the tough shipping process. The box should make the product reach safely to the customer’s destination.
· The Material & Printing Must be High Quality
The brand should never compromise on the quality of printing and finishing methods to give the product the deserved presentation in the competitive market.
· Box Should Mention the Important Details on their Label
The customized labels should cover all the important aspects of the product packaging including the allergens, ingredients, manufacturing date, expiry date, etc.
· Box Should Reflect your Brand Identity
The box should efficiently showcase the brand logo. The customization process should efficiently reflect the brand story and make the customers aware of the other offered products.
Wrapping it Up
The above article gives you an concept about the popular box design ideas to help you choose the one that efficiently fulfills your product needs, brand requirements, and market preferences.
Choose a leading box packaging manufacturer and discuss all the details with its specialized team of professionals to achieve nothing less than brilliance in your business. The creative designs attract the target customers and boost brand recognition in the competitive market.
