Window patching adds a touch of magic to product packaging. This technique creates a clear window, revealing your product and inviting customers to take a peek inside. It’s perfect for showcasing high-end items, letting their quality speak for itself. By giving customers a sneak preview, you build trust and excitement, encouraging them to make the purchase.
The two most common window patching films are polyethylene terephthalate (PET) and polyvinyl chloride (PVC).
Polyethylene terephthalate (PET) is a popular choice for window patching. It’s shaped and dried for superior protection, making it tamper-resistant and able to withstand regular handling. This makes it a great option for food and most retail products. While PET film is lightweight and might be prone to occasional scratches, it offers reliable protection for the product within.
Polyvinyl chloride (PVC) offers extreme durability as a window patching film. It boasts excellent resistance to scuffs, wear and tear, and even harsh weather conditions. However, PVC has a significant downside: it degrades under UV light. This degradation causes discolouration, unpleasant odors, and rippling of the film. Due to these effects, PVC is not suitable for packaging food or snacks. It’s best reserved for products requiring extra protection against heavy or frequent handling where sunlight exposure is minimal.
Now that you’re familiar with the different film options let’s dive into how window patching works!
The window patching process relies on a specialized machine designed to seamlessly add transparent windows to your packaging. Here’s how it works:
The ideal size depends on your product, packaging design, and desired visual impact. You want a window large enough to showcase your product attractively yet small enough to ensure the package remains sturdy. Consider the product’s size and shape, how much you want to reveal, and the strength of the film you’ll use. Generally, leave a healthy border around the window for the film to adhere correctly. Experiment with different window sizes on mockups and consult with your packaging supplier for expert guidance on finding the perfect balance between display and durability.
Window patching is a versatile technique that enhances a wide range of boxes. It’s particularly well-suited for retail products where visual appeal is key, like food, cosmetics, toys, and electronics. Gift boxes benefit from a window’s elegant touch, letting recipients preview the contents without unwrapping. Bakeries and confectioneries use window patching custom cake boxes to showcase the freshness and quality of their treats. Even subscription boxes can incorporate windows to offer a tantalizing glimpse of the curated items within. Window patching works effectively on various box materials, including cardboard, rigid paperboard, and plastics.
Considering custom die-cut boxes with a window to showcase your product? Window patching adds a touch of intrigue, allowing customers to peek at your merchandise without opening the box. This can be a great way to boost sales, especially for visually appealing products.
If you’re interested in incorporating window patching into your custom packaging, it’s advisable to contact a professional packaging manufacturer like Box Agency. They’ll not only help you design the perfect box but also ensure the window patching is high quality and complements your overall design.
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